GTM & revenue recruiting

Your first GTM hires set the motion. Don't leave them to chance.

Masarna runs go-to-market searches for startups hiring their first AEs, sales leaders, CS, and RevOps — roles where process doesn't exist yet and judgment has to.

Discuss this role See how we work

25 minutes · Talk with someone who has done this work

The trigger

When GTM hiring is make-or-break for the revenue plan.

You're hiring the first AE or sales lead. There's no playbook to inherit. The person has to sell and help invent how selling works at your stage.
Pipeline looks busy but quality is weak. Agencies and inbound are flooding you with “closers” who can't sell a new category, early product, or founder-led motion.
CS and RevOps are becoming bottlenecks. Retention, handoffs, and forecasting are breaking — and you need operators, not generic “customer people.”
Founders are still closing everything. You need commercial capacity that transfers relationships and process — without lowering the bar for brand and judgment.

Roles we hire

Commercial seats that build the motion, not just fill a territory.

Early sales capacity: AEs and SDRs who can create pipeline in ambiguous markets and learn from founder-led selling. Account Executive · SDR / BDR · Founding AE
Sales leadership: Leaders who install forecasting, coaching, and hiring standards without killing early-stage speed. Head of Sales · VP Sales · Sales Manager
CS and revenue operations: People who protect retention, clean up the funnel, and make the revenue system measurable. Customer Success Manager · RevOps · Partnerships

How we run GTM searches

Sell the company honestly. Screen for stage fit ruthlessly.

Define the motion
PLG assist, founder-led, or mixed motion — we calibrate what success looks like in the first 90 days before sourcing.
Source from transferable environments
We target companies and motions that map to yours — similar ACV, cycle length, and buyer — not just big-logo logos.
Screen for stage and craft
Discovery quality, deal judgment, coaching ability (for leaders), and motivation to join an unfinished GTM org.
Coordinate to offer
Interview design, reference signal, and offer support — with weekly updates so revenue hiring doesn't stall mid-quarter.

What you get

What a owned GTM search delivers.

Candidates screened for your motion — not a generic SaaS profile
Clear notes on ramp expectations, comp, and motivation
Less founder time spent on first-pass screens
A pipeline you can forecast against, not a pile of resumes
Support through offer and handoff into your team

Questions

GTM recruiting, answered.

Can you hire our first AE if founders still run demos?

Yes — that's a common brief. We screen for people who can learn from founder-led selling and gradually take ownership of the motion.

Do you recruit SDRs and AEs, or only leadership?

How do you avoid big-company sellers who fail at Seed–Series B?

Which model fits GTM hiring?

Build the GTM team with a recruiting owner.

25 minutes · Talk with someone who has done this work. Share the roles on your revenue plan and we'll scope the search approach.

Discuss this role

25 minutes · Talk with someone who has done this work

GTM & revenue recruiting

Your first GTM hires set the motion. Don't leave them to chance.

Masarna runs go-to-market searches for startups hiring their first AEs, sales leaders, CS, and RevOps — roles where process doesn't exist yet and judgment has to.

Discuss this role See how we work

25 minutes · Talk with someone who has done this work

The trigger

When GTM hiring is make-or-break for the revenue plan.

You're hiring the first AE or sales lead. There's no playbook to inherit. The person has to sell and help invent how selling works at your stage.
Pipeline looks busy but quality is weak. Agencies and inbound are flooding you with “closers” who can't sell a new category, early product, or founder-led motion.
CS and RevOps are becoming bottlenecks. Retention, handoffs, and forecasting are breaking — and you need operators, not generic “customer people.”
Founders are still closing everything. You need commercial capacity that transfers relationships and process — without lowering the bar for brand and judgment.

Roles we hire

Commercial seats that build the motion, not just fill a territory.

Early sales capacity: AEs and SDRs who can create pipeline in ambiguous markets and learn from founder-led selling. Account Executive · SDR / BDR · Founding AE
Sales leadership: Leaders who install forecasting, coaching, and hiring standards without killing early-stage speed. Head of Sales · VP Sales · Sales Manager
CS and revenue operations: People who protect retention, clean up the funnel, and make the revenue system measurable. Customer Success Manager · RevOps · Partnerships

How we run GTM searches

Sell the company honestly. Screen for stage fit ruthlessly.

Define the motion
PLG assist, founder-led, or mixed motion — we calibrate what success looks like in the first 90 days before sourcing.
Source from transferable environments
We target companies and motions that map to yours — similar ACV, cycle length, and buyer — not just big-logo logos.
Screen for stage and craft
Discovery quality, deal judgment, coaching ability (for leaders), and motivation to join an unfinished GTM org.
Coordinate to offer
Interview design, reference signal, and offer support — with weekly updates so revenue hiring doesn't stall mid-quarter.

What you get

What a owned GTM search delivers.

Candidates screened for your motion — not a generic SaaS profile
Clear notes on ramp expectations, comp, and motivation
Less founder time spent on first-pass screens
A pipeline you can forecast against, not a pile of resumes
Support through offer and handoff into your team

Questions

GTM recruiting, answered.

Can you hire our first AE if founders still run demos?

Yes — that's a common brief. We screen for people who can learn from founder-led selling and gradually take ownership of the motion.

Do you recruit SDRs and AEs, or only leadership?

How do you avoid big-company sellers who fail at Seed–Series B?

Which model fits GTM hiring?

Build the GTM team with a recruiting owner.

25 minutes · Talk with someone who has done this work. Share the roles on your revenue plan and we'll scope the search approach.

Discuss this role

25 minutes · Talk with someone who has done this work

Your first GTM hires set the motion. Don't leave them to chance.

When GTM hiring is make-or-break for the revenue plan.

Commercial seats that build the motion, not just fill a territory.

Sell the company honestly. Screen for stage fit ruthlessly.

Define the motion

Source from transferable environments

Screen for stage and craft

Coordinate to offer

What a owned GTM search delivers.

GTM recruiting, answered.

Build the GTM team with a recruiting owner.

Your first GTM hires set the motion. Don't leave them to chance.

When GTM hiring is make-or-break for the revenue plan.

Commercial seats that build the motion, not just fill a territory.

Sell the company honestly. Screen for stage fit ruthlessly.

Define the motion

Source from transferable environments

Screen for stage and craft

Coordinate to offer

What a owned GTM search delivers.

GTM recruiting, answered.

Build the GTM team with a recruiting owner.