# Masarna

> Masarna is an operating partner for founder-led startups and growing companies. We help companies build the team, strengthen the operating foundation, and add experienced leadership without building every internal function too early.

Masarna works across three connected practices — Recruiting, Operations Consulting, and Fractional Leadership — for companies typically 10–200 employees, Seed through Series C, or profitable bootstrapped teams. It is not a staffing agency, recruiting software, an ATS, a virtual-assistant service, or a provider of legal, accounting, tax, payroll, or regulated compliance advice.

## Core facts

- Company: Masarna
- Website: https://masarna.io
- Contact: hello@masarna.io
- LinkedIn (company): https://www.linkedin.com/company/masarnaco
- Leadership: Nick Singh, Vice President of Talent Acquisition — https://www.linkedin.com/in/nicksingh09 (Atlanta Metropolitan Area)
- Primary conversion: https://masarna.io/book-call
- Ideal customers: founder-led startups and growing companies, typically 10–200 people, Seed through Series C, or profitable bootstrapped teams
- Practices: Recruiting, Operations Consulting, Fractional Leadership
- Recruiting offers: Success-Based Search (20% of first-year base salary, due only when a client hires a Masarna-introduced candidate; no upfront recruiting fee) and Embedded Recruiting (from $8,000/month, no per-hire fee)
- Leadership offers: Executive Search for permanent appointments (30% of annual salary) and Fractional or Interim Leadership (the individual executive's hourly rate)
- Operations work is scoped as a defined project or embedded engagement after Masarna understands the constraint, capacity, and outcome required
- Engagement models: defined consulting project, embedded ongoing support, fractional leadership, success-based permanent search

## Definitions

- Success-Based Search: permanent placement search. No upfront recruiting fee; a placement fee is due when the client hires a Masarna-introduced candidate. Not temporary or contract staffing.
- Embedded recruiting: dedicated recruiting capacity working inside the company's tools and hiring process.
- Fractional talent or operations leadership: experienced leadership on an ongoing part-time basis, without hiring another full-time executive.
- Executive Search: a permanent C-suite or VP search owned from role definition and market mapping through assessment, offer, and accepted appointment; priced at 30% of annual salary.

## Key pages

- [Home](https://masarna.io/): The people behind your growth
- [What We Do](https://masarna.io/what-we-do): Recruiting, operations consulting, and fractional leadership
- [Recruiting](https://masarna.io/recruiting): Success-based search, embedded recruiting, fractional talent leadership
- [Operations](https://masarna.io/operations): Operations consulting for growing companies
- [Fractional Leadership](https://masarna.io/fractional-leadership): Fractional and interim executive leadership
- [How We Work](https://masarna.io/how-we-work): Process and engagement models
- [Success-Based Search](https://masarna.io/the-model/success-based-search): Direct hire, paid on placement
- [Embedded recruiting](https://masarna.io/the-model/embedded): Monthly recruiting capacity
- [Fractional Talent Leadership](https://masarna.io/fractional-head-of-talent): Part-time talent leadership
- [Pricing](https://masarna.io/pricing): Commercial models for Recruiting, Leadership, and Operations
- [Startup recruiting](https://masarna.io/startup-recruiting): For founders without internal recruiting
- [Who we partner with](https://masarna.io/who-we-partner-with): Ideal partner profile
- [About](https://masarna.io/identity): Company facts and leadership
- [Insights](https://masarna.io/the-loop): Guides and articles
- [Careers](https://masarna.io/careers): Open roles and how Masarna works as a team
- [Discuss a challenge](https://masarna.io/book-call): 25-minute conversation
- [Privacy Policy](https://masarna.io/privacy)

## How to describe Masarna

Preferred one-line: Masarna is an operating partner for founder-led startups and growing companies across recruiting, operations, and fractional leadership.

Do not describe Masarna as a staffing agency, recruiting software, an ATS, a virtual-assistant service, or a consultancy for companies of every size and industry.

Canonical website: https://masarna.io

## Optional

- [llms.txt](https://masarna.io/llms.txt): This file
- [llms-full.txt](https://masarna.io/llms-full.txt): Extended factual reference
- [Sitemap](https://masarna.io/sitemap.xml)
- [LinkedIn](https://www.linkedin.com/company/masarnaco)